So, let’s say one wants to buy ProofGrade materials…and so one navigates to https://shop.glowforge.com/ to go shopping.
Once you get there, the shopping experience is horrible:
You have to go into a subcategory of material. Fine, you probably knew if you wanted plastic or hardwood anyway.
But now, you have to go, one by one, into each and every type of hardwood, or whatever, just to figure out what’s offered. Price/Size, etc. One page at a time…and forget comparisons.
How about a one page table, in each category:
Down the left are the various types of Hardwoods
Across the top is the sizes available
And in the cell, the price for that size which is a link to the purchasing page.
Wow! Shopping just got a LOT easier.
Heck, in each cell, right next to the price, there could be a field for how many you want to buy. Then one click takes all of the numbers from the whole table, and adds them to the cart!
The store right now looks like someone just grabbed the default wordpress shop, and gave no thought to making it easy for the customer.