Dispensing with the emotional impact this has had an all, there’s a need to dig deeper into what’s causing all of this in your organization and plan.
As a former CEO and product developer – as well as one who has had to answer to both investors and Kickstarter bakers, I’ve learned if you focus on only the symptoms, they will probably keep happening. As a CEO, it’s relatively easy to take the bullets, so much harder to fix the system:
Glowforge pre-sale was 6 – 9 months too early
Asking for pre-purchase dollars should only happen AFTER all of the problems have been sufficiently addressed …and just BEFORE you need to ramp up production. Nearly every high-profile failure on Kickstarter can be attributed to a poorly timed launch, where the big engineering and issues show up after funding. The first Pebble Watch project comes to mind.
You were marketing heavy/engineering light early on
The engaging presentation on your site reasonably implied that you were further along then you really were, simply 30 days of pre-purchasing away from production launch. You’re now in an over promise/under deliver dilemma that no one wants. It’s not clear where you are now, but it appears you are paying dearly for the misalignment
Reoccurring 11th hour problems indicate underlying problems
Do you have the right people with the right experience with the right plan? 2 late-project train wrecks like this would suggest no, and give cause to a larger concern about what problems will occur next. If nothing changes to address this foundational stuff, history says there is a high likelihood that they will.
It’s troubling to see so much customer good will here be drawn down repeatedly, in big traunches, before it’s been truly earned through a delivered product. It’s going to take extremely earnest and very TRANSPARENT effort on your part – more transparency then you have been willing to demonstrate until now - to preserve what’s left.
I’m concerned that if you don’t address the underlying issues, there will be more 11th hour disappointments in coming months. No one wants that… you’ll have a mutiny if they do.