I wasn’t expecting to cry during the Superbowl, but I just saw this a few min ago and 
(I have a kid who had childhood cancer and finished tx 5 years ago)
(I would never have expected my fav SB commercial to be a big pharma commercial)
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We did end up watching the game, and that commercial was one of the best ones they had. On another note, the halftime show was the worst I’ve ever watched. We muted it and I played on my phone.
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What was bad about it in particular?
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my take: other than the neat trick of the endless supply of people exiting the car the rest was cold tea. the music seemed within a very narrow genre and lacked the sort of energy one would expect in a half time show not a lot of star power. I am not sure whad Sam Jackson was doing and when they started singing about turning off the tv, I was glad to oblige. I missed left shark.
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I haven’t seen it, but
made me LOL because they went with a single artist because there were complaints after recent years had multitudes.
It’s proof you cannot make everyone happy 
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For me it was just too hard to understand what he was saying, too confused about what was supposed to be happening in the background, etc… I mean, I’m sure it was great for the younger generation, but I couldn’t help wonder how many of that generation can afford to go to the game and watch it in person, as compared to the age that is actually there and have to sit through it. I know all of the shows for years have definitely been geared to the younger crowd, but don’t forget us older folks as well. I’d just as soon watch the cheerleaders doing their dance routines as watch the new shows.
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Younger generation and beyond. I think you may underestimate how big Kendrick Lamar is.
From wiki:
Throughout his career, Lamar has won 22 Grammy Awards (the third-most by a rapper in history),[449][450][451] a Primetime Emmy Award,[452] four American Music Awards,[453] 37 BET Hip Hop Awards (the most won by any artist),[454] 11 MTV Video Music Awards (including two Video of the Year wins),[455] 6 Billboard Music Awards,[456] and a Brit Award.[457] As a songwriter, he has received nominations for an Academy Award and a Golden Globe Award.[458][459] At the 58th Annual Grammy Awards, Lamar received the most Grammy nominations by a rapper in one night, with 11.[460][144] During the 65th ceremony, he became the first artist from any genre to be nominated for Album of the Year with four consecutive lead studio albums since Billy Joel (1979–1983).[461]
And so on.... (click for more)
Lamar has appeared in various power listings. In 2015, he was featured on Ebony’s Power 100 list that honors leaders within the African American community.[462] Time included him on its annual list of the 100 most influential people in the world in 2016.[463] He has appeared on Forbes’ Celebrity 100 ranking (2019),[464] and its 30 Under 30 list twice in the music category (2014 and 2018).[465][466] Lamar was included twice in Billboard 's lists of the greatest rappers of all time (2015 and 2023).[467][468] Complex named him the best rapper alive twice (2013 and 2017),[469][470] and included him in their list of the 20 best rappers in their 20s thrice (2013, 2015, and 2016).[471] In May 2015, Lamar was declared a generational icon by the California State Senate for his contributions to music and philanthropy.[472] He was a grand marshal for the Compton Christmas Parade,[473] and was presented with the key to the city of his hometown for representing its evolution.[474] He served as Compton College’s surprise commencement speaker on June 7, 2024.[475] Lamar is the fifth man to appear solo on the cover of Harper’s Bazaar.[476]
Good Kid, M.A.A.D City, To Pimp a Butterfly, and Damn were featured in Rolling Stone 's industry-voted ranking of the 500 greatest albums of all time and the 200 greatest hip hop albums of all time.[477][478] Good Kid, M.A.A.D City was additionally featured in the magazine’s list of the 100 best debut albums of all time, and was named the greatest concept album ever.[479][480] It was named the seventh greatest album of all time by Apple Music in 2024.[481] To Pimp a Butterfly was ranked by several publications as one of the greatest albums of the 2010s decade,[482] while “Alright” was deemed the greatest hip hop song of the streaming era by Spotify.[483] As of February 2023, it is the top ranked album on the online encyclopedia Rate Your Music.[484] Damn is the recipient of the 2018 Pulitzer Prize for Music, the first time a musical work outside of the classical and jazz genres was honored.[485][486] Its tour companion, along with Big Steppers Tour (2022–2024), are two of the highest-grossing hip hop tours of all time.[487]
He even has a Pulitzer Prize.
He belonged on that stage. One of the most successful and creatively gifted talents in music. as for his message and what was happening, there are detailed articles that talk about it if you’re curious. The performance was one of the most meaningful in Super Bowl halftime history.
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Thanks for writing this up. A lot of people did not get the importance of his performance.
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I’d never heard of him, as I only listen to Christian/Southern Gospel music, and what we see when we watch The Masked Singer or American Idol. 
So thanks for the story links. I do appreciate it.
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Agree wholeheartedly. I thought he did exactly what he set out to do. I get it if you don’t like, or can’t understand the music. But you’d have the same thing if Bob Dylan or Metallica were the performers. Some music just isn’t for some people. I just liked the messages he sent.
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Well said
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