Thank you so much for your help! This project’s over for now, so the topic has been closed.
Some of you may have heard that we just hired a new head of marketing, @Michelle. She’s amazing - remember that commercial for the Wii, “Wii would like to play”? That was her! You can read a bit more about her here.
To put this marketing thing in context, our company right now has reached about 70 people. We’ve funded our company with investor dollars, and we’ve used preorder dollars to pay for manufacturing your Glowforge units for delivery. Our next challenge is ahead of us: launching Glowforge to the rest of the world as a product, not a pre-order.
Now, there are two paths to doing that. One path we know we can do: deliver modest sales, turn a profit, keep doing what we’re doing, and deliver the software we set out to do. We know we can make that happen.
The second path though, is making our product really click with new customers everywhere. On the second path, we sell Glowforge units like wildfire, and we’re constantly adding staff to build more functionality to stay ahead of our phenomenal sales. This path is obviously good for all of us: as a company, of course it’s what we hope to accomplish. But as a product, what we want more than anything is for Glowforge Basic and Pro to be a huge hit, where we can deliver scores of new features we’ve dreamed up beyond anything we’ve ever talked about. We want to grow our company so we can make our products ever-more awesome for you. We want to dive into the feature hopper with gusto!
Which brings us back to marketing. The key question any good marketer asks is this: what motivates people to want this thing that we’re so excited about sharing with the world?
As you might know, we’ve got an unusual approach to marketing. At a normal company, marketing would be focused on new customers. But here, when we think about something we might want to do marketing-wise, we first ask ourselves, "Is there a way we could do this in a way that helps our amazing customers?”
So when Michelle and I started talking about understanding what motivated people to purchase a Glowforge, we decided to see if we could bypass customer research firms and go directly to you, the tremendous people who made this company possible. We have no idea if this will work, but it’s worth a shot! Here we go.
We would love for you to share with us what motivated you to get your Glowforge. We want to know:
- How did you see it?
- What did you first think?
- How long did it take you to decide?
- What, if any, reading did you do or discussions did you have before deciding?
- Was anyone else a part of the decision?
- What do you hope to get from your Glowforge?
- If the purchase was wildly successful, tell us why and how you feel about it!
And a few ground rules:
- Posts must be a minimum of 300 words
- We may use your post elsewhere, like a tweet or skywriting or something
- We can change these rules at any time; for example, if we find ourselves with too much great reading, we may close the thread, ending the offer
- Please stay on topic - if you want to ask questions, discuss, or want to talk about something other than why you bought your Glowforge, please start a different thread
- Posts that, in our sole discretion, meet these guidelines will get a $20 shop and/or catalog credit
- And, of course, this is totally optional - if this doesn’t sound like something you want to participate in, feel free to ignore and carry on.
Thanks in advance to anyone who can find time to help us with this!