Great looking logo! 
Couple of things that caused all of the text to show up as separate engravesā¦
The color that you used for the A is slightly different from the color that you used for the r and the t in your first word, so it gets a separate operation. The word Art is set up as Fill colors without strokes, so they will read as engraves.
The word Laser consists of strokes without a fill color. When the information was saved as an SVG it was automatically converted for you if you chose to save Text as Outlines, but it made individual batches because the āeā is also a different color from the other letters.
The mauve lines in the design are unfilled strokes so they show up as Cut lines, which you then converted to a Score.
All of these little issues can be worked around in the interface, as you saw, but then you have to change settings for a lot of different engraves if you want to adjust anything, and that can get tedious.
I just posted a little writeup on how to set up vector drawing program files for the Glowforge interface last nightā¦it might be of some interest for what youāre trying to do.
Have fun with it! 
(And Congrats!)