In Illustrator, you want to Embed the jpeg image with the logo. (Select it, then click on the Embed button in the top row.)
Then draw a rectangle around it. Give the rectangle a stroke color, but no fill. That will be your cut line.
When you save the file, click on Save As …and choose SVG. then in the popup box, use the settings shown below:
Drag the file over to the interface and drop it on the catalog area and it should open. You’ll get a different operation for the engrave part and the cut part.