I must say this to people who hate social media (FYI I can’t get on with Snapchat, Twitter seems pointless to me and to me Facebook is an energy and life force sucking place most of the time)… Instagram to me is very different. There is very little actual socializing or talking and more sharing of visuals and ideas and inspiration (if you choose to follow those types of accounts). I keep a personal one and a work one and you can have them both to switch between… so I only follow work stuff on my work account so I can get inspired without having my friends kids going #2 on the potty for the first time (oh the joys!) bogging me down. lol
My favorite thing however, is how you can organically get followers that turn into customers incredibly easy simply through hashtags. I was impressed when I saw all the follows and likes I got from random strangers and realized if I put time into any social media it would be this one.