I’m sure that there are hundreds of people in this forum who are more experienced and smarter than me, so I would love to hear what you all think.
I’ve been working for the last few months on a game. Originally I was expecting it to be something that I just cut out a few at a time and sold them to local toy stores. However, as I’ve been refining and testing it, two competing “problems” have come up.
- It takes about 2 hours per game to score and cut, and about another 2 hours to weed and glue up, and close to a full sheet of PG Medium Maple Ply.
- People really like the product. You can use the set to play multiple games, which people enjoy playing, and both kids and adults seem to love the look and feel of it. In short, they want it.
Which brings me to the title of this post. I feel like I have something here that could do fairly well on the market. I’m not pretending that it’s going to be a run-away hit, but it could be a modest money-maker. However, the cost right now is super high and I fear that nobody would pay what I would need to sell it for. In talking to a large laser cutting production shop I have learned that the best they can do is $20-$25 per unit (time and materials). This doesn’t even factor in assembly and fulfillment and all the other expenses.
At this point my only hope would be 100% direct sales through kickstarter or an online store. Good options, but definitely limited. I really want to get the costs per unit down so I can sell it wholesale and still make a few bucks. I should note that I am not willing to sacrifice the detail of the design or skimp on cheaper materials. This is for kids, after all.
So, I would love to hear your thoughts. Has anyone been able to make a detailed project like this financially viable? Or is laser cutting/engraving only good for small, custom things or one-offs at this point?
Thanks so much!