What did I do wrong with this?

I like the second one better and this pic of it looks great. I’m not sure 2 coats would make a difference but I think giving it a try would be worth it if you can tell a big difference in the first and this one.
That being said, would using the first coat with the primer then a second coat of this one make a difference?..again, might be worth a try to experiment to see if it would wipe off or not. Let us know!!