just depends on circumstance. many times that’s true. but if someone is walking around a conference, having a QR code on a booth means they can snag a link on their phone quickly. or, in architecture, we often toss VR codes on something and then people can use their mobile device to VR around a building or renderings. or if it’s just a video, watching on a mobile device isn’t bad.
i don’t use them a lot, but we’ve found more legit uses for them in the past 3-4 years than early on, when they felt more gimmicky.
that example would be perfect. at an event, having the map on a mobile device might be preferable to some over a paper map. but having both options is best. making sure it works for different people with different preferences.
that’s probably the hardest thing for most marketers to get right. understanding the full range of their audience and the different type of preferences. i have that conversation a lot with internal clients. some people like PDFs, some people like print, some people may prefer interactive web sites. how do you create/extend content across the different media pathways that will cover your entire audience? which pathways are worth spending the extra time/money to extend onto and which have a low ROI? people have a tendency to look through their own filters and not truly understand their audiences.
I put QR codes in our printed bulletin. It is an easy on ramp to more info and the less tech savvy have learned how to use them. When we first started streaming our services, it was a great help to get them to the video link.
Of course, there is that problem of “do they know not to look at every random QRC they come across” issue.
as an end-user, that’s my biggest bugaboo w/QR codes. i can’t vet the site it’s taking to me ahead of time. same with URL shorteners. you have to trust the source.
I just re-read your post and I share your concerns.
There are online decoders for both short URL’s and QR codes that will show the final URL without having to click-thru, so-to-speak. You can find one you like and bookmark on your device.
For QR you have to take a pic and upload, vs. using the QR decoder in the phone app.
Question, So if I make a qr code with your program will the code be deactivated after 3 weeks? I have made one before that was free and after a few weeks they deactivated it.
