Levi’s Wants Lasers, Not People, to Rip Your Jeans

While it’s certainly not the “Mia” customization from the Promo Video, I thought this community would be interested in the Wall Street Journal I just ran across.

WSJ Article on Levis using lasers for their jeans

I’m anxiously awaiting my 'Forge shipment, but am proudly in receipt of my Proofgrade materials. No additional notification from UPS on the other two packages, yet… :wink:

Is there proofgrade denim in the hopper?


Related: Testing out cutting and etching fabrics: denim and light cotton

There are other denim posts too. Pretty cool.

They’ve released a video showing off the process. Looks like fun. https://www.youtube.com/watch?v=SMDlbNpE6dU

You can now have your Levi’s laser customized.