True. Granted you can make anything you want for personal use. Side note: I actually think the old (Lucas) approach of encouraging this type of thing was better in the long run. It put a lot of stuff out there (none of which was probably that profitable) and kept the franchise constantly at the front of people’s awareness. Probably gave them some great ideas for stuff to produce. Sometimes companies get so caught up with the idea that someone might be making a dime off their IP, that they fail to realize the added value to the brand could be worth much more than the dime. Granted, it’s their IP so they can do with it as they wish. Now I would say if someone tried to set up a whole business based on my IP, then I would probably want to have a chat with them as well. Even then, if it was a good idea I might try to promote licensing (like say with the Jedi Camp…)
Fear of losing a dime sometimes can cost you a fortune. Not to mention every time a big corporation goes after a little guy, public opinion can be harsh, especially with the prevalence of social media. To this day I have no respect for the Snapple brand after what they did to the Dublin Dr. Pepper bottling plant. Where they legally within their rights? Sure. Was it stupid on their part. Absolutley.
Conjecture and opinion–gotta love it!